Happy for so many communities that are forming around projects .. lots of learnings and friendships being made :)
Please join us on Discord discord.gg/v9vRSEeP I promise you.. its a GOOD IDEA :) come join !
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The 3 steps to build an internet community: 1) Start by building an audience (Instagram, newsletter etc) 2) Convert your audience into a community 3) Serve your community
Large communities = not always monetizable Loyal communities = highly monetizable When you get to minimum loyal community (MLC), very sustainable businesses are created
Products that understand trust will outperform I'd rather trust a blockchain than a government I'd rather trust a community than a company Trust matters.
Merch supercharges communities You’d be surprised what designing incredible merch can do to a community It gives them a “raison d’etre” Example: @100Thieves Tip: hire streetwear designers to design your merch pic.twitter.com/OkCwX455BX
I’ve help build internet communities that have generated hundreds of millions of members The most often question I get asked is: But Greg - how do I build a community from scratch?! Here's what I usually say:
Who we are I’ve never found a community that thrived that didn’t have a compelling “who we are” story Key points: - Describe the future utopia - Describe the cause with passion - Amplify the real reason they exist Tip: tighten your who we are story and terrific things happen
Community/market fit Founders obsess about product/market fit. But don’t obsess enough about community/market fit How to build a startup in 2021: 1. Community/market fit 2. Product/market fit 3. Scale
Takeaways: 1. Human beings can’t help it: we need to belong 2. The long term win is in building a community 3. Building a community is where art meets science. It's perfectly do-able
The newest job role you’ve probably never heard of: “Community Designers” (CDs) This isn’t UX. This isn’t community management. This is something brand new. If you want a top community, you need to design a top community experience THREAD: Community Designers unlock potential:
Think of community design like game design Some guidelines: - Advanced mode for power members - Multiplayer for virality - Easter eggs for delight - Map design for experience - Level up for status - Open world for discovery Good luck, have fun
Community building 101: - Make it a cause worth fighting for - Commit daily for best chances - Members should feel a sense of validation every time they show up - Curate founding members - Begin by growing organically - Facilitate bonds between members
How to build a community: - Set the tone early & often - Make it different - Give it a memorable name - Create rules. Enforce rules. Ban trolls - Instill daily/weekly rituals - Create sharable moments. Make it inherently viral - Design a space that people crave - Be sincere
The most successful communities have four things in common: 1. Filled with "addicts" 2. Community creates 99% of content 3. A sense of momentum; more new members than members leaving 4. A sense of pride; members will tell everyone why they ❤️ the community It's art and science
How to find product/market fit: 1. Study a small niche (research) 2. Create something you wish existed (product) 3. Grow a community you wish existed (attention) 4. Validate with no/low code (iteration) 5. Make it useful & fun (retention) 6. Stand out (positioning) 7. Stay alive
10 reasons why I think now is the greatest time to launch a startup You should probably consider starting something Just listen to this:
Community is the new marketing: You don't build a community to "promote your product" You build a community so you DON'T have to promote your product Point: community is the great growth unlock