BUILDING A PRODUCT IN PUBLIC A Practical, Step-by-Step Guide How to: • Validate your idea 👩‍🔬 • Build an audience 👀 • Give your product the best chance at success 🚀 ... all while focusing most of your time on building! ⚡️ A thread 🧵 ⚡️

How building a Facebook group helped us: • Grow our SaaS to 6 figures ARR • Get invaluable feedback from users • Raise our first round of funding Here's the story of building and growing it with a lot of patience 👇 pic.twitter.com/5IqtZ3ELW9

The contemporary idea in online business is that you need to build an audience, get to know their needs, and then build something they want. It's focused a lot on *who* you serve. (Who are these people? Do they have money? Where do they hang out?) But is this the best way? 👉

"Build an audience first" is great advice when selling info products. Much less so when launching a SaaS. An audience is always a leg up. But if you don't have one today, I seriously question investing the effort of building one if you're going after SaaS.

57 Directives on Creating, Marketing, Building, Selling, and Building Relationships Lessons learned from Derek @sivers' incredible book "Your Music and People." [MEGATHREAD] pic.twitter.com/Q5ltGVbLef