THREAD: 💻 50 Lessons In Developer Marketing 💻 I spent the past few weeks scouring the web for the best articles, reports, and interviews on developer marketing. Think developers hate marketing? Think again. They just hate yours. 1 Tweet = 1 Lesson = 1 Article Let's go 🚀

One thing I've consistently had to relearn in developer marketing: "Talk benefits, not features" doesn't work! Developers are sick of vague promises and wary of black boxes. Instead: - Demo - reach Wow! in <10 mins - Explain how it works - Show how real companies use in prod