- "Businesses are inherently customer centric, and the most valuable data at a company is the data related to how they sell to and serve their end customers"
- "Relying on the primacy of your system as the data store at the expense of user experience is a dangerous proposition"
- "Middleware is a broad bucket that includes the various sorts of software that connect different applications and data sources together" - Powerbase is considered middleware by this definition.
- Some successful middleware businesses: fivetran, confluent, informatica, workato.
- "Low code is a theme or trend, and not a category itself."
- "All an application really is though, is a UX on a relational database" - ding ding ding.
- "what low code really is, is a semi opinionated UX customization layer that sits on top of that database" - ding ding ding ding ding
- "But what if a single software vendor could provide the full spectrum of communication channels — text, chat, email, telephony, available programmatically through APIs.
Layer this on top of a platform that integrated across the tools that modern businesses use to interact, in the broadest sense, with their customers — Google Ads, Facebook Ads, Stripe, Zendesk, Salesforce, Marketo, Hubspot, Intercom, Braze, Mixpanel.
On all of this, imagine a graph of all engagement and activity, tailored specifically to a customer based on their own company’s data model (what matters to them, and how they describe it), all of which is accessible to act on via APIs or query with existing analytics tools.
And then below, everything is persisted in a semi-structured database, managed either by the company or the customer.
Lastly, imagine that on top of this whole platform existed packaged apps for running contact centers or marketing automation, as well as a low code development environment for creating workflows and applications on the customer’s specific data model.
Now, consider Twilio + Segment, which to date, already offers everything excluding the persistent backend, and the low code development platform."
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