Spend vs growth is a popular topic for young businesses with limited $. Often leads to discussions about what a good CAC is which often leads to a discussion about what others are spending. Start with a $0 and work your way up vs optimizing against ‘industry standard’. My 2c

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because it’s so tied with creating a structural dependency on Google & Facebook it isn’t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic: