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Spend vs growth is a popular topic for young businesses with limited $. Often leads to discussions about what a good CAC is which often leads to a discussion about what others are spending. Start with a $0 and work your way up vs optimizing against โ€˜industry standardโ€™. My 2c

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over 2 years ago

I've long hated the CAC/LTV framework (particularly for consumer businesses). Because itโ€™s so tied with creating a structural dependency on Google & Facebook it isnโ€™t only a poor framework, it can lull you into mediocrity. My raw notes over the years of addressing this topic:

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over 2 years ago