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  • A few nuggets. Didn’t like how little respect they seemed to have for their audience - “it’s a game” etc. Seems short sighted if 1. You’re explicitly calling out mainstream media for the same kind of “clickbait” tactics and 2. Your stated long term goal is to teach 100 million people (I think that’s Shaan’s goal).
  • Two content buckets - generous expert or curious novice
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  • "Trust in institutions is crumbling at the same time the platforms for people to exit their own realities"
  • "Brand is the gift you give to people so they can easily explain to others why they’re working with you"
  • "How do you make your early users look like stars?"
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  • "Starting a business on YouTube is like opening a brand new store in a shopping centre"
  • "There are definitely topics that I've come across that I think would be challenging to cover on YouTube"
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over 3 years ago