- Talks about retroactive IP
 - Heroku marketplace needs 100 beta customers before you can charge
 - Importance of patience
 - Freemium = “own the lead” - about marketing not pricing - like this
 
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- "Trust in institutions is crumbling at the same time the platforms for people to exit their own realities"
 - "Brand is the gift you give to people so they can easily explain to others why they’re working with you"
 - "How do you make your early users look like stars?"
 
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over 4 years ago
- Atlas idea - if we can get people to follow users and topics, use email. Use exclusivity to get people posting
 
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